You know what you want to accomplish. You may even know what you need to do, yet something keeps getting in the way.
Perhaps you're a capable leader who finds yourself reacting defensively to criticism, or a business owner who knows a difficult decision needs to be made but continues postponing it.
Perhaps you keep having the same arguments in a relationship even though you genuinely want things to be different.
Here is something worth considering:
When someone criticizes you, what are you actually responding to? What they say, or what their words mean to you?
When you hesitate to make a decision, is it the decision itself that stops you, or what you imagine might happen if you make it?
These distinctions matter because we don't experience life independent of the memories, interpretations, and expectations through which we perceive it.
My work with people focuses on recognizing what influences their reactions and decisions, opening possibilities that may have been difficult to see before.
When something touches a sensitive place, a response often assembles itself before you have chosen anything: the defense, the explanation, the message you know you shouldn’t send, the decision you put off for one more week. It arrives so fast and with such conviction that it feels like you, and like an accurate reading of the situation.
The first thing that changes in my work is not the response. It is the recognition that a response is being prepared, and that preparation is not yet a decision.
Imagine someone saying something that immediately feels like criticism. Before you have even considered what they meant, you can already feel yourself preparing to defend, explain, or withdraw. The reaction feels almost inevitable. But what happens if, for just a moment, you recognize that preparation without acting on it?
That interval, between what your history prepares and what you choose, is where I work with people. Nothing in it asks you to suppress what you feel, argue yourself into a better thought, or rewrite your past. A memory can remain part of your history without remaining the lens you see through.

My work with people began in 1995, when I trained in transformational coaching and leadership development.
In 2006, I became Director of the Leadership Program at Mastery in Transformational Training (MITT).
In 2010, I presented the emerging ideas behind Thinking in Images in a workshop in Hacienda Heights, California.
In 2026, I published the 10th Anniversary Edition of Thinking in Images: A Path to Being, reflecting the continued development of this work.
The book behind the work. It looks at how memory, emotion and identity shape what we experience as reality, and what becomes possible when we begin to notice the difference.

“As the CEO of a private IT company, I approached Alberto for intensive private life and high-performance coaching to assist me in obtaining better focus and direction.
The simplistic sign of success was tripling the size of my company; however, more importantly, this material success was achieved while creating balance in all aspects of my life. Creating a life working in harmony is a clear testimony of Alberto’s gift and skill.”
Todd Gould
CEO, Loren Data
You do not have to start with a conversation.
There are two ways in.
Read. The essays are the quickest way to hear how I think.
Write to me. Tell me what is going on, and we will talk about whether this way of looking at it is relevant to you.
There is nothing to prepare, and no expectation that you already understand the work.
Copyright © 2026 Alberto Botero - All Rights Reserved.
Coaching and education
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